If there is one app everyone is talking about right now it is TikTok. People are spending more time in the house and this has led to using technology for entertainment. Namely, people are on TikTok for hours a day, watching videos and joining in with trends.
You may be wondering, can TikTok be used for marketing? The answer is yes and a lot of big brands are joining in. This is a platform that your food brand can be benefitting from. Let’s take a closer look.
What is TikTok?
First of all, let’s think about what exactly TikTok is. It would be fair to describe it as a popular social media platform that allows anyone to watch and share short videos.
It is delivered through an app and anyone can make an account. The videos are often created with comedy or dramatic effects in mind. There are trends and sounds that go around, which include the users singing, dancing or speaking.
Of course, the majority of people are using TikTok for fun. But, then you are also able to monetize your videos. This means that people are making money representing brands and sharing their products.
There are a number of food brands that are thinking about getting involved with this latest popular app. For advice on whether you should use TikTok, you can talk to a food marketing agency in London.
Are There Benefits to Using TikTok for Food Brands?
So, we have mentioned that there are a lot of advantages to using TikTok for marketing your brand. Let’s look closer at the details so you can decide whether you want to use the platform for your business.
Share Short Videos
There is no doubt that audiences prefer to watch videos than read long articles and web pages. This is something you can do using TikTok. You can create short clips that are only 60 seconds long, which makes them easier to make.
You have a lot of freedom to have fun and create a lot of content on TikTok. This could be anything from cooking and baking videos to showing off your products and behind the scenes action. You can make them as funny and light-hearted as you want.
You Can Keep It Casual
There are a lot of rules and ways you have to market on other platforms. But, what we like about TikTok is that you can have some fun. There are some videos that are going to work better than others and you still have to make an effort to market your brand.
But, you can use fun sounds and follow trends like tanghulu too. This makes it a lot more casual for marketing purposes and you can show sides to your business that you have never shown before.
Reach a Variety of Audiences
A lot of people think that it is just young kids and teenagers using TikTok. But, this is not true. There are actually a variety of ages using this platform for entertainment. This makes it a great place to market your brand and to gain attention.
There are a lot of algorithms you can tap into to ensure that your videos are shown to a range of audience ages. As per TikTok stats, there are 689 million active users around the world. This number of active users indicates that there is a lot of marketing potential on TikTok.
You Can Work with Influencers
If you stay on TikTok long enough, you will discover that there are a lot of popular personalities on the app. They have millions of followers and they have become like celebrities.
While you can use the app and advertise your food brand yourself, you can also work with influencers to promote your products. This is going to reach a wide audience and boost brand visibility.
But, before you work with influencers, make sure that you do your research and find relevant stars to assist you with marketing. Namely, you want to work with people that are going to have the right audience to buy your products.
For example, if you sell healthy snacks, you could work with fitness TikTokers. They are going to have a relevant audience that would be interested in what you are selling.
Should Your Food Brand Join TikTok?
A lot of trends come and go. But, TikTok looks like it is here to stay. It can be highly beneficial for your food brand to join the social media platform and have some fun.
You can do everything from creating fun and informative videos to working with large TikTok stars. Overall, this is going to help brand visibility and boost sales.