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Ruiz Asri

Ruiz is the Chief Knowledge Officer and Editor of Honest Food Talks. A food enthusiast at heart, Ruiz is passionate in pushing the boundaries of his palette, developing his culinary skills as well as uncovering the trade secrets of successful restauranteurs.

Growing up in mix-cultured heritage in Malaysia, and having lived in Japan for over 7 years, Ruiz has developed a deep appreciation for the Asian culinary world that continues to concoct new combinations of traditional flavours with modern techniques. However, when he moved to the UK, he was surprised by how little Western world was exposed to the wonders of Asian cuisine. Today, he has made it his mission to share those wonders with the rest of the world!

Before Honest Food Talks, Ruiz was a Product-Ops-Finance trifecta manager of several startups working on novelty tech. Today, he combines skill and passion to the craft of discovering and sharing about Asian food novelties.

Ruiz has been featured in various media outlets, such as Food Network, Yahoo, GoBanking Rates and many more for his money-saving cooking tips and budget-friendly recipes.

His favourite food in the world is Malaysian Nasi Lemak, and he is appalled when people keep miscalling his favourite drink, Masala Chai (don’t call it chai tea!). When these are not on the menu, Ruiz is an adventurous foodie who would try anything you put in front of him!

Follow Ruiz on our Instagram | Pinterest | YouTube | TikTok where you'll find him cooking our favourite recipes. You can also connect with him on LinkedIn or send us an email.

Learn more about our team and our editorial standards.

Halal korean snacks Mixed varietiesHalal korean snacks Mixed varieties

11 Best Halal Korean Snacks To Add To Your Snacks List!

Best halal Japanese snacks for you to tryBest halal Japanese snacks for you to try

15 Best Halal Japanese Snacks You Need to Try!

Natalie Chiu, Founder of Saicho Sparkling TeaNatalie Chiu, Founder of Saicho Sparkling Tea

Q&A with Natalie Chiu, Founder of Saicho Sparkling Tea

Ogam Tapas Bar Founder Taeyeol KimOgam Tapas Bar Founder Taeyeol Kim

Q&A with Taeyeol Kim, Founder of Ogam Tapas Bar

what is halal foodwhat is halal food

What is Halal Food? Meaning, Types and Halal Meat Certification

halal breakfast London by Grounded coffee companyhalal breakfast London by Grounded coffee company

Best Halal Breakfast in London Roundup

halal ramen London a bowl of chicken sopas from Ramo Ramenhalal ramen London a bowl of chicken sopas from Ramo Ramen

5 Best Halal Ramen in London

Halal Korean Barbecue London Bari BariHalal Korean Barbecue London Bari Bari

Where to Find Halal Korean BBQ in London

halal steak in london wagyu kagoshima beef with veggies on the sidehalal steak in london wagyu kagoshima beef with veggies on the side

Best Halal Steaks in London: 22 Halal Steakhouses to Feast At

Halal Fine dining London experience at KutirHalal Fine dining London experience at Kutir

Best Halal Fine Dining in London

Best halal burgers in london Burger with beef brisket and butter mayoBest halal burgers in london Burger with beef brisket and butter mayo

Best Halal Burgers in London: 12 Must-Visit Halal Burger Joints

Best halal brunch in London French toast with sides of Maple Syrup, Passion Fruit, Creme Freche, Nutella and Ferrero Rocher GroundedBest halal brunch in London French toast with sides of Maple Syrup, Passion Fruit, Creme Freche, Nutella and Ferrero Rocher Grounded

Best Halal Brunch Spots in London To Try

Dreamy Drinks Founder KayeDreamy Drinks Founder Kaye

Seattle's First Bubble Tea Food Truck, Dreamy Drinks! Q&A with Founder, Kaye

korean snackskorean snacks

Best Korean Snacks to Try: 32 Popular Treats You Can Buy Online

Angela Li, Kay Kay FounderAngela Li, Kay Kay Founder

Vegan Chinese Food in the UK! Q&A with Kay Kay Founder, Angela Li

Oana Nenciulescu, Founder of Penang GangOana Nenciulescu, Founder of Penang Gang

Spreading the Love for Malaysian Food in the UK, Q&A with Oana Nenciulescu

Simply Matcha Co Founders Victor and NethyaSimply Matcha Co Founders Victor and Nethya

Authentic Japanese Matcha Spreads in London, Q&A with Simply Matcha Co-Founder, Victor Lim

Hazel's Cremerie CoFoundersHazel's Cremerie CoFounders

Classic and Vegan Ice Cream Sandwiches, Q&A with Hazel’s Cremerie, Nina and Josh

Fraser MacLellan Founder Froth and RindFraser MacLellan Founder Froth and Rind

Cheese, Craft Beer and Creativity! Q&A with Froth and Rind's Founder, Fraser MacLellan

Best bubble tea kit roundup, Dragon Cat CafeBest bubble tea kit roundup, Dragon Cat Cafe

Best Bubble Tea Kits To Satisfy Your Boba Cravings in 2023

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